Source: Luzon Blog, welcome to share
With the rapid rise of e-commerce, the mode of no-source stores has been derived. Simply put, even if they do not have the supply, they can open online stores without looking for express delivery. Businessmen do not need to hoard goods, and there is no risk of unsalable goods caused by poor sales. Collect goods on other platforms by manual or software and sell them at a higher price in your shop.
For traditional e-commerce, there must be a stable supply of goods. The mode of no supply is to break the traditional mode and open stores without looking for supply. I have friends who open online stores, looking for a source of goods is a proxy, what goods on the shelf on the home side of what goods, a great limit on the flow of shops, and then transformed into Beijing East no source of goods.
According to the data provided by one of his predecessors, he started to operate this project in the middle of 18 years. When he first started to operate, the sales volume was a little unstable and the profit was slightly low. After two months of operation, the shop has stabilized, and the single-store profit is now between 2W and 5W. Because this project is the mode of stores, there must be more than a few stores in the group. So my predecessors told me to expand a few stores before 618, and get another wave of traffic while doing activities.
First, what are the advantages of Jingdong’s non-supply compared with the traditional model?
1. In order to truly understand the selection and know how to select goods, we must find high-quality sources of goods, which have high requirements for individual selection ability, operation ability and the source of goods found. It’s very difficult for inexperienced people to do this.
But Jingdong has no source of goods to solve this problem, do not need to find their own source of goods, do not need to find express delivery, as long as in other platforms to collect large flow and high sales of goods, and then put them in their own shops for sale.
2. high yield
As long as they have some operational experience, they will soon be able to make orders, and the revenue will be higher and higher. Those who have contacted Jingdong know that the premium space is high and the gross profit is about 25%. 京东无货源目前还处于蓝海期，中间利益差还是很大的。
4. Simple operation
As long as the rules of Jingdong Platform are thoroughly understood to avoid violations, the operation is still very simple. In the past 18 years, Jingdong has also opened up the mode of thousands of people. Even if your goods are unsold, there will be opportunities for exposure and display.
5. Number of registered businesses
According to online data, Taobao merchants registered about 20 million, Jingdong merchants registered about 20 weeks, and passenger traffic is the same, Jingdong belongs to the state of wolf less meat more.
6. Low return rate
The main target of Jingdong is middle and high-end consumers, who have strong independent consumption ability and high quality. Generally speaking, they are silent and single, and seldom produce returns.
II. Non-Source of Goods Entry Conditions in Jingdong
Jingdong stores are divided into three categories, namely:
1. self run store?
2. enterprise stores
The deposits of enterprises’stores are 3W, 5W and 10W, respectively. Deposits are paid according to the selected categories. The platform service fee is 1000 per month.
3. Collect shop.
The cost of a pool store is slightly lower than that of an enterprise store. Margin between 1W-3W is also based on the selected categories to pay a margin (margin refundable) platform service fee of 500 per month.
The non-source stores are mainly aimed at enterprise stores and joint-stock stores, especially joint-stock stores.
The difference between an enterprise store and a pool shop is that an enterprise store needs a company’s business license, brand authorization, trademark certificate and product qualification. The pool shop is opened by an individual, so it’s easy to register with an ID card.
3. What do you need to do after successful store registration?
After the successful registration of the store, the name of the store should be related to the category of the store on the shelf, and the details will also increase the user’s experience.
1. Shop decoration
Shop decoration is also very important, after all, online sales, are relying on visual communication. Feeling is very important. If you don’t understand it well, you can imitate the general framework of other peers, but all the focus is on marketing.
2. Category selection
Go to Jingdong Intelligence for selection. Online goods are low in quantity, but the search volume is large, and the profit margin is high. At present, most of the categories we choose are gifts, outdoor sports, furniture and home.
Selection is the core of the development of a shop, you can refer to some online red money, star money or something, brush more tremble micro-blog, analyze which goods have a large flow of their own, you can choose to go on the shelves. Selection is also the main target of the blue sea words, and there must be around the category of their own shops to select goods on the shelf, such as your clothing store, the main item is clothes, others can also be shelved some bags and other related matches.
Title must not add prohibited words, such as brand words without authorization, Jingdong Platform is not too fond of headlines in this respect, do not overstock too many keywords, there are some punctuation marks. These have an impact on the flow of goods.
5. Periodic optimization
In the past, Taobao’s method of playing was to use software to sell goods in large quantities, while Jingdong’s method of playing without supply was mainly based on technology and supplemented by software. Stores mainly rely on new products to get traffic, some of the goods on the shelves belong to zombies, not a bit of traffic also occupies a place, so to regularly clean up zombies without traffic, I cleaned up once a week in the early stage, and 15 days in the later stage for a cycle. The details of the product page and the main map, the title should be optimized. The store data should be recorded for later summary.
4. Points Need to Be Noticed by Novice
1. Store weight
The traditional mode is to increase the weight of goods, while the non-supply mode is to increase the weight of stores. This can effectively increase the store’s fan base.
2. Prepaid goods
The best choice of goods is not to choose the advance payment, the delivery time is not guaranteed.
3. Avoiding Violations
The use of software in a large number of shop, there will be violations. Now we are paying attention to the refined operation of shops. In terms of vocabulary selection, we should avoid irregularities. When choosing products, we should pay attention to dealing with details such as watermarking and irregularities.
4. Reasonable Pricing
The price of commodities should be reasonable. If the price does not match the quality, the quantity of orders will be reduced. Proper price increase can improve the turnover of shops.
The above is my analysis of the lack of goods in Jingdong. Although the threshold of Jingdong Platform is higher than other platforms, it also has a high reason. The consumers in Jingdong are middle and upper class consumers, so the premium space is high. Jingdong No Source Project is suitable for part-time work and entrepreneurship. It can also be done by itself and the team. It just depends on what mode you want to develop.
Before we get down to business, let’s read a few paragraphs.
It is said that adding a paragraph in the text can impress the readers and improve their reading rate. Is that true?
In order to study how to make the article easier for everyone to remember and be willing to “read”, I often grope for fish and read passages at work.
Finally, it is found that there are similar routines behind the passages.
Today, we will take you to dig out the routines of these passages, hoping that you can get to the essence of them, and then apply the method to content creation, to leave a deep impression on users.
The usual routine in a paragraph is “shaking the burden”. Simply speaking, it’s the preliminary cushion, rendering the atmosphere, setting suspense in the middle, and finally shaking the jokes out to surprise everyone.
For example, Guo Degang mentioned at the beginning of the example, the first half of the sentence describes the image of the old man: “good spirit, full of red light”, to show the audience a picture to pave the way, then began to set suspense: a tooth is also jammed, arousing the curiosity of the audience. Finally, at the end of the story, there is a divine turning point, “Eat lotus root set in the eyes of lotus root” to draw a laugh point.
In the Tucao convention, we often use this method of shaking the burden, for example:
However, it should be noted that the burden should not be shaken too quickly, and that “reasonable, unexpected” is relatively successful. How do we shake our baggage in content? The simple way is to start with the atmosphere and then turn around at the end.
Let’s take the paragraph in Tucao conference as an example.
Unexpectedly, a divine turn came to the end:
Many jokes use not only the method of “shaking the burden”, but also the method of “making contrast” to put two incongruous things together. (The little brother of the editorial department who studies drama is called “misplacement”.)
One kind of paragraph is to use dialects from different places to create contrast. For example, the rough and bold Northeastern Dialect and the delicate Taiwanese accent are blended together. The typical one is Papi Sauce’s “Say Northeastern Dialect like Taiwanese”.
“Say Northeast Chinese Like Taiwanese” Pictures from the Internet
Another example is the combination of Fujian dialect and Northeast dialect. There is a passage in which Fujians and Northeasterners play the series of idioms to connect the dragon.
In addition to the linguistic contrast, there is also a contrast of action in paragraph.
For example, Tengger sings some special “girl heart” songs such as “Sunset” and “Invisible Wings”. It breaks the user’s inherent knowledge of Tengger’s “Big Man” and users will find it particularly interesting under the strong contrast.
How can we create contrast? For example, we can find some antagonistic phrases: police and thieves, goddess and women, buyers and sellers, etc. Then we can find the characteristics of these words, and then compare them to create contrast, which will be very funny.
For example, Jia Ling’s “Happy Street” in 2015 is to extract the characteristics of the goddess and women, forming a strong contrast.
Personalization is also a common method of making paragraphs. Simply put, it is to let “things” have human characteristics. For example, Liu Erdou, who can talk on the Internet with tremolo, attracts a large number of fans by two “talking” cats.
So how can we make the content more vivid through personalization?
In order to make the article more interesting, our routine editorial office often moves out the image ambassador of the Operating Research Society, “Xiaoxian” (the doll made according to the image of the sage), and draws prizes to everyone in its tone to help them find jobs. In this way, it can be more close to the readers, make users feel interesting, and at the same time, improve the user’s stickiness.
Similarly, there is the “hot pot” of the public number “bad reviews” (hot pot is a cute dog). Occasionally, one of the contents of “bad reviews” presents its day from the perspective of “hot pot”, and cordially calls the user “base material”, which not only closes the distance with the user, but also makes the user rely on “hot pot”. These users tremble to expect “bad reviews” more every day. New related content.
Screen shot of the content of the public number “bad review”
Therefore, we can personalize some image dolls, pets and so on, and cultivate the feelings between users.
There is a kind of passage that is a masterpiece. Simply put, it is to combine all kinds of humorous elements, all kinds of stalks, all kinds of paragraphs, and present these funny elements in a theme, so that they are interrelated.
For example, Changtu Bus Station, the public number, once had an article called “Northeast Bath Atlas”. Its reading volume was 100,000 + and its reading volume was 13,000. A lot of content is a combination of tremolo stalks, Internet paragraphs, comedy clips and sketch clips.
For example, the chaotic tremble stalk:
Another example is the combination of “picking up soap” stem and ridicule as “bald head” stem of new media operation, showing a picture that can not bear to be looked directly at. Although they are old obstructed, many people will find it interesting to show it in this way.
Just take what you think is funny and stitch it together. It’s also funny.
Usually to accumulate some funny elements, more to collect some paragraphs, such as paste bar God paste, commentary area God reply, netizens’jokes, and then when doing content, learn to quote these interesting content.
If you want to make some innovations on the basis of these passages, you can express your own views on these passages, or summarize them in a sentence, or simply list and refine the jokes.
For example, Cai Xukun’s recent video was spoiled by netizens.
The public number “Dr. X” lists the jokes made by netizens, and then expresses his views, which is an interesting hot-spot article.
Delta Picture from Station B @King Kong Xiaoliu
Similarly, there is a section collection of the public number “Cold Rabbit”. The fixed content column “Cold Rabbit Every Day” is to collect original articles synthesized by various netizens on the Internet (it can be said that the master is in the folk). More than 10% of the articles are in the audience.
So, when we are not creative, we can look at the jokes of paragraphs and netizens, and then recombine the elements of these jokes, which may create new jokes.
PS: It’s not advocating that people should wash manuscripts and bring them in. For the passages used in the article, try to contact the original author, but you can’t find the source of the original author.
Source | Active Box – APP Active Operating Tool (huodonghezi.com)
Operating friends all know that running a product needs to focus on two life cycles: one is product life cycle; the other is user life cycle.
Product life cycle refers to the whole stage of Internet products from entering the market to stopping operation.
User life cycle refers to the whole stage from the first contact with the product to the complete unnecessary uninstallation of the product.
This paper mainly reveals the underlying logic of product operation strategy from the perspective of user life cycle management, and uses the actual case of Internet financial industry to analyze.
First, what is the user life cycle?
User life cycle refers to the whole stage from the first contact with the product to download, register, bind card, trade, drain and even uninstall the APP, to completely abandon our products.
As can be seen from the figure above, the user life cycle consists of five stages: introduction stage, growth stage, maturity stage, dormancy stage and loss stage.
We can also divide these five stages into three operation zones through the behavioral performance of users in different life cycles:
The introduction period is to convert potential users in the market flow into users of products, so we call this stage the “winning zone”;
When users use the product, we need to find ways to make users active, make them into growth and maturity, from which to tap loyal users. Therefore, we call it the appreciation zone.
From the maturity stage, users will appear dormant and loss state, which we call retention area.
It should be noted that users may leave at each stage, not necessarily complete a complete cycle.
Therefore, in the process of operation, we need to keep our attention to ROI at all times to ensure the necessity and effectiveness of operation activities. After the completion of the operation, it is necessary to revert in time to check the gap between the final results and the expected objectives, the final proportion of input and output, and the changes of data before and after the operation. Through the re-offer, we can improve the continuity of the quality of operation activities.
2. Value of User Life Cycle
With the growth of mobile Internet users approaching saturation, the cost of getting customers is getting higher and higher. The cost of retaining an old user is much lower than that of acquiring a new user, which makes the retention of users very important.
The division of users according to their life cycle can help us understand the needs of users in different life cycles and carry out operational strategies to reduce user loss.
Second, what are the operational strategies for different user life cycle stages?
Through the foregoing paving, we have learned that the essence of using the user life cycle model is to judge which stage of the user’s life cycle is based on the behavior of the user, which stage is the introduction stage or the maturity stage, according to the user’s stage, the corresponding operation strategy can be implemented. Now let’s break down the five stages of user’s life.
1. Introduction Period
The introduction period is the user novice stage. The core task of operation is to quickly let users understand and use products, and then guide users to complete downloading and registration. In the mutual fund business, we need to add an additional goal, that is, to build trust quickly. After all, the financial business needs trust highly.
Common mutual fund introduction period strategies include four:
(1) Information Disclosure & amp; Bank Deposit as Brand Endorsement
On the one hand, information disclosure is a regulatory requirement, but also a means of brand publicity.
Bank deposit makes the capital transaction link in the banking system. The user authorizes the bank to carry out the operation to ensure the authenticity of each transaction. Bank deposit ensures the security of the user’s capital. Of course, bank deposit is also a means of brand promotion.
Users are more wary of financial products, because investment is risky, so users pay more attention to the security and authority of the platform.
Case: APP Brand Endorsement
Lu Jin emphasizes that he is a product of Ping An in China.
Aiqianjin outstanding products have been deposited in Huaxia Bank.
PPmoney is connected to Xiamen Bank’s fund deposit system.
Left: Lu Jinsuo Zhong: Love Qian Jin; Right: PPmoney
They all have authoritative institutions to endorse their brands, create a sense of security for users, tell users that your financial security is guaranteed, please put psychological money and investment.
(2) Excavating Precise Passenger Access Channels
Users pull new, in short, is to promote their own APP, so that users take the initiative to download and register. Appla has many new channels. Online promotion can be carried out through various platforms such as advertising, SEO, ASO, KOL, seed users and fission. Offline activities such as conference, exhibition, two-dimensional code scanning, flyers or discussion of salons and training can be carried out.
But not every channel transformation can achieve the desired results. Therefore, it is necessary to refine the operation of each channel. Through the data analysis of the channels, several high conversion rates were selected and focused on them.
(3) Simplifying the registration process
The more pages you skip, the more likely you are to lose. So in product design, we need to think about how to reduce the steps of user registration to real-name verification and reduce user loss. Because users are often lazy, too complex operations can lead to user loss.
The most direct way for mutual fund platforms to attract new users is to provide benefits. For example, some newcomers enjoy exclusive benefits, experience money, cash vouchers and so on. Driven by interests, users are the most active.
Case study: novice benefits
Left: Baidu Wallet Right: 360 Wealth
2. Growth Period
Users in the platform to complete real-name card binding, and have at least one investment behavior, we consider growth. Users at this stage have established preliminary contacts with the product, but the stickiness of the product is not very high, and it is very easy to lose.
Refer to Huang Tian’s book “Priming User Growth” mentioned that: users produce a re-investment, retention rate increased by more than 30%; users complete five investments, will become “loyal”, retention rate increased to more than 60%. Therefore, for the growing users, the focus of the platform is to improve the frequency of users’purchase, while cultivating habits and dependence on the platform.
The commonly used methods are as follows:
(1) Establishing User Growth System
用户成长体系可以提升用户活跃度，让用户平台获得归属感、荣誉感、依赖性，促进用户完成从用户到客户的转变。 Common play methods include check-in and punch-in, integral task, growth value/growth value, membership level, achievement, medals and so on.
Win points for everyday tasks
Daily tasks mainly refer to checking in, punching cards, sports charts, etc. Users can get certain points by completing these tasks.
Case: Daily check-in
Left: Jingdong Finance – Sign-in Tie Gang Dynasty; Right: Ping’an One Wallet – Sign-in Tie Points
The main purpose of the establishment of Integral Mall is to let users experience the value of Integral, which is the aggregation window of all convertible products.
Included in the form of: points for physical/virtual objects, points for lottery, points for games, points for services (financial training camp, advisory services), points for public welfare and so on.
Membership Level Privileges
Membership-level privileges are attractive to 20% of high-quality users, and they are a long-term effective mechanism for enjoying larger additional benefits. There are two points to note when designing membership levels:
1) There should be a downgrading mechanism;
2) Open the gap and give senior members great benefits.
Recently, when many articles write “Avenger Alliance 4”, they will mention that the score of bean paste is 9.2, 8.9, and the score of bean paste drops…
Douban score will be mentioned in the title of the article in “Compound 4” from the media.
And those articles that write movies, there are countless titles including “Douban score xx”, in order to attract users.
From this point of view, the tepid bean paste does not seem to have declined, has always been the film “the most valuable reference score”.
However, because of the “authority” of douban, it has also been criticized and abused.
For example, in the “Wandering Earth Score Event” at the beginning of the year, when the cat’s eye and the ticket scoring were all over 9 points, the Douban Score dropped from 8.5 points to 7.9 points.
Netizens began to question Douban, saying that there were many comments in the rating, but the number of points of praise remained unchanged. There were also rumors that the Marine Corps received money to brush bad reviews on Douban.
As a result, Douban was pushed to the top of the wind and waves, and App was hit by many users who like “Wandering Earth” in the application market. Subsequently, Douban responded to this and optimized the related functions of the product.
It can be seen that Douban is in a long-term state of “Buddha’s nature”, and is rarely hot and scolded. But even so, the bean flaps born on March 6, 2005 have never died. Why?
I think that on the one hand, as a “scoring tool” has influence, on the other hand, Douban is the “spiritual corner” of many users with cohesion.
In today’s article, let’s talk about how Douban has become the most influential scoring tool in China and why it has become the “spiritual corner” of so many people.
How does Douban become an influential scoring tool?
Just like when you want to know about cosmetics and skin care, you think of Xiao Hong Shu for the first time. When you watch the movie score, you think of douban, because the score of Douban is enough, good enough and objective enough.
So how does the bean paste form such a position? I think there are two main aspects.
1) Sufficient quantity and high quality user precipitation
Nowadays, the original function of Douban, which is famous for its movies, is actually “Douban Reading”. Users can read book reviews, publish book reviews and mark books they want to read.
Less than two months later, Douban quickly opened the category of movies because of the rapid development of the group’s “love to watch movies”, and gradually formed the trend of coming to the top.
Today’s “Movie-loving” group
Let’s take a look at how bean chips precipitate early users.
First of all, the positioning of the Douban itself is original and distinctive. Founder Arbei solved the pain points of the people who read and watch movies:
Secondly, the early promotion of bean paste is in place. Shortly after the launch of Douban, it advertised in high-end reading magazines such as Reading and Vientiane, attracting precise target users with higher quality and higher willingness to produce content. Among them, many users help Douban spread spontaneously in blog.
Thirdly, since its inception, Douban has been recommended by personalized algorithms. Now, the practice of “Rotten Street” only has one Douban in 2005. In this way, Douban can collect users’preference information according to users’ comments, collections and other behaviors, so as to accurately recommend content to users and further retain users.
Finally, the commercialization of bean paste is slow enough. 豆瓣之所以能在早期形成精英化的社区氛围，就是因为没有太多资本的干扰，能够让用户信任并喜爱。
These four points help to precipitate enough high-quality users of douban, and gradually let the public establish the awareness of douban: the gathering place of literary and artistic youth.
By 2009, the number of users of Douban has reached 10 million levels; by 2013, the number of registered users of Douban has reached 79 million, and the monthly life has reached 200 million.
Although the performance of Douban in the process of mobile is not good, resulting in a continuous decline in the number of users, but the public’s perception of Douban has not changed, and this perception also makes people further believe that: Douban movie rating is high standard.
2) Relatively objective scoring mechanism
Douban’s movie rating has influence, besides the high quality of the users, it can not be separated from its scoring mechanism.
Abei mentioned in “Eight Questions on Douban Film Scoring” that Douban has a “more than 100 million people” public jury, which can give one to five stars (one person and one vote) to the movies he has seen, and then Douban calculates a score of 1 to 10 points, and there is a procedure to exclude the account of “abnormal score”.
Such a scoring mechanism is not the same as that of “expert jury” and “mass jury”. In Arbei’s words, it is:
However, based on the current ticket hunting, cat’s eye and even various video websites like IQIYI and Youku are similar scoring mechanism, the reason why Douban score is relatively trustworthy is that scoring is difficult, and the navy has little influence.
To sum up, the influence of Douban score is mainly due to its positioning of “high standard score” in the public mind, followed by the relatively objective public rating mechanism.
Why would everyone like to score on the label of bean paste?
Douban is no longer the same as that of the literary and artistic youth in the past. Now and in the future, if we want to maintain the “authority” of the score, we need to attract more people to produce the content.
Over the years, despite the emergence of various community and social Apps, bean paste has never been replaced by anyone, and has been attracting more and more users to the production content of bean paste.
What’s the charm of bean paste? As a heavy user of bean paste, I want to talk about how it makes me “poisoned”.
1) Literary and artistic edition of Xiaohongshu, using “markers” to cultivate user habits
The evaluation of bean paste is inseparable from the “marking” behavior of bean paste users. Without users to “mark” books, videos and audio, it will not be able to form scores.
The scoring function of Douban is like this. When a user has seen a movie, he can open the details page of the movie, click “Yes”, and then score and evaluate it. This function, we call it “Book, Video and Audio Markers”. In addition to scoring function, Douban’s audio-visual labels include “book-video files” and “monthly summary”.
After several revisions, this function has been very mature. Our buddy in the editorial department of the routine, after I Amway this function, put the “Douban App Crazy Mark”…
Why does Douban persist in attracting users to tag? It has to be admitted that Douban is an app that understands human nature and psychology.
(1) Give users a sense of ritual to record
For Douban users, scoring movies means labeling themselves and recording movies and books they have “seen”. After the user signs “Yes”, Douban will prompt the user that this is the first movie he has seen.
Recording itself is a sense of ritual, which is why people like to record their lives by hand. On the other hand, the “plus 1” and “xx (movies)” displayed after the tag are actually a sense of ritual, which can give people a sense of achievement.
(2) Give users a “self-image”
Books, movies and music archives record all the books, movies and music marked by users on douban. They can fully reflect the users’preferences of watching, reading and listening to songs, and record the time axis of viewing, reading and listening to movies.
Books, movies and audio archives are like a mirror image, so that we can stand in the perspective of a third person to see their interests and hobbies, to understand themselves more.
The reason that attracts me most is that every month Douban gives me a monthly summary of books, videos and movies, and records how many books and movies I have seen this month.
Monthly summary is actually similar to our NetEase cloud music and Alipay annual report, but “monthly summary” shortens the time cycle.
The principle behind them is the same, helping users record their lives and providing users with an opportunity to view “self-mirror”. Every month I can look back and see how the month went and if I’m wasting time.
For the excellent students who summarize their achievements monthly, this is also a social currency, which can stimulate their sense of honor, and then forward it to other social platforms for dissemination.
“When we were young, we loved comics, but when we grew up, we still loved comics, just in a different way. “
This article is very long and full of materials, so that we may even suggest that you read it first.
As we all know, the recent public slogans are very popular.
Our New Media Research Institute also plans to do a round of disassembly around a long public number in three classes, but found that accounts such as “GQ Laboratory” with an annual income of 200 million, or “No Painting Publishing House” with a half-year increase of 830,000 have been disassembled over and over again.
When we were about to change other topics, a new and sharp bullhorn, Changtu Bus Station, suddenly brightened our eyes and even cheered.
It has only updated its first tweet since the end of 2018. So far, it has only 11 tweets, but almost 10 W +.
From the beginning of April, it began Zhou Geng, which is a sign that No. 1 is about to enter the growth stage.
According to the law, we predict that this number will increase powder by about 100W for at least half a year.
And, more importantly, we have a very simple and effective methodology in it. There must be a master behind this account!! ____________
How did the “master” play with the number?
Why do we say that this number is bound to fire?
How can the methodology be used?
I know you must also have these confusions, so let’s not say much next, let’s see our disassembly! __________
Accurate access to the crowd
Making a Continuous Hot Dissemination Topic
First, let’s look at the title of the 11 articles published so far:
The title of the article and the amount of reading and points of praise
If you still remember our previous “Shengong game” (there is a link at the end of the article), you will not be unfamiliar with this routine – subdividing a part of the crowd, so that the article produces stronger for these people, while the crowd in your circle is large enough, this article will have a better premise for dissemination (the only one that does not hit the big crowd is “Zhao Benshan Chapter”, and indeed some praise is also true. The lowest.
In fact, “region” is always a new media routine – the same title, with a place name, the opening rate will increase sharply. There is even such a play: one day, an article about Northeasterners, “Northeasterners are so bold” became popular, so the public numbers of all regions rushed up, except for changing their names, the title did not change a word. For example, “Liaoning people are so bold” and “Jilin people are so bold”, write which city is in which city to brush the screen.
Create a lot of sharing stimulus points in the text
“Changtu Bus Station” is different from the “Shenwan Bureau” which we dismantled before. The former aims to cause dissemination and powder raising, while the latter focuses more on accurate powder raising and liquidation.
With “communication” as the core purpose, how does “Changtu Bus Station” do? I summarize it as the following three points:
1. Playing with Network Stem
2. Playing with crowds’sense of honor
3. Playing with Empathy
Delta network obstruction
Population sense of honor
Playing with empathy
Network stalk will make you laugh, feel familiar and close, play stalk will make you look out;
A sense of honor can make you feel that sharing your circle of friends is more respectable and even superior.
Empathy will make you feel that this number understands me and accurately expresses my feelings.
If summed up, it is actually the “social currency” theory in the book “Crazy Story”. Its core idea is: if your content can help users score in society, then spreading your content is beneficial to users, so it can also cause crazy transmission. There are five kinds of “social currency”. They are: seeking talks, expressing ideas, helping others, displaying images and social comparison.
I think Li’s article is the most practical and easy to understand for the domestic interpretation of “social currency”. If you want to know more, you can search for “crazy social currency”.
As a new media person, what scene do you fear most?
You are in the office brushing information, want to choose a topic, suddenly the boss came to you and said, “Ah! You see the XX story, the XX public number has published a highly read article, you catch up with the hot, maybe we can also produce 100,000 +?”
Or maybe the boss, with a public number and a sigh, would like to say to you, “Xiao Zhang, you see how interesting this article is, when do you say we can produce a 100,000 +?”
Faced with the irregular 100,000 + soul torture of the boss, I believe that countless new media people have regarded it as a nightmare. I don’t know when to start, “100,000 +” is like a passing line. Only those who meet the criteria can be called new media operation, and the rest can only be called “Xiaobian”.
In fact, as a new media person, everyone knows that it is impossible to build 100,000 + cars by closing doors alone. As high-rise buildings rise flat, any innovation and breakthroughs need to stand on the shoulders of giants to achieve results. Therefore, if we want to really create a 100,000 + article, it is difficult to improve and change greatly without studying the routines and methods of disassembling those 100,000 + articles.
So why do we still need to pay attention to the public number of 100,000 + explosion?
1. The so-called public number dividend has declined, and the opening rate of many accounts is not as early as a few years ago. So in today’s situation where the rate is generally declining, it is of certain industry benchmark level to write 100,000 +, so it also has analytical significance.
2. What does the birth of a 100,000 + blockbuster mean? It means that it can bring direct exposure to the brand. And the traffic brought about by this kind of exposure can further enhance brand attention, and finally achieve conversion / actual orders, to achieve “quality and efficiency integration”. (In short: 100,000 + – Brand Exposure – Flow Concern – Formation and Conversion)
3. The same level of traffic will bring about great differences in the impact and transformation of different channels. For example, 100,000 + of headlines, jitter and other platforms and 100,000 + of Wechat Public Number will bring different precise traffic. However, as far as the communication platform is concerned, Wechat Public Number is more in line with users’reading habits, and can bring a certain degree of user loyalty and conversion, which can play a greater role in the accumulation of fans and flow precipitation in the later period.
In fact, a lot of articles we have seen on the Wechat platform have a set of replicable logic and routines behind them. Learning these routines is no longer a problem for the output of content.
So next we’ll start a column – we all love 100,000 + and we’ll disassemble and analyze 100,000 + explosions and update them every two weeks or so. Today, we will start with the “Xi’an Mercedes-Benz Incident” which is more popular recently, and do a disassembly of the relevant 100,000 + tweets, so that you can learn the writing techniques and logic of these articles!
The reason for choosing the topic of Mercedes-Benz is that it has brand attributes, and the roles involved are also controversial. Mercedes-Benz (famous cars), female graduate students, and the reversal and absurdity of the topic have aroused great concern and controversy in the industry. Next, let’s not talk much about it. Let’s look at the content together
————/ I am the dividing line at the beginning of the text./————
First, we need to define a formula: communication = content x channel x timeliness
For hot events, because they satisfy the timeliness nature, they are not carried out. As for channels, it is not difficult to reach 100,000 + for 5 million large-scale companies, so channels will not be the focus of our research.
Next, we will focus on the content, because the content determines the depth of brand and user connection. It is also a hotspot. Some people can write 100,000 +, while others can write 100,000 +, but no one cares about it. Behind these blasts, not only is the sensitivity to the hotspot, but also the clear grasp of the framework of the blasting.
Below, I have collected a series of articles about the “Xi’an Mercedes-Benz Women” incident, and selected five articles whose reading volume has broken 10W + for analysis. Among them, I will select three articles for more detailed disassembly, and summarize a set of useful exploding routines for your reference.
There is one thing I must mention before I do any more analysis of the explosive text disassembly.
We can compare an article to a string of Buddha beads or a bracelet; a good article must have two parts. One is the logical line or the main line that runs through all the content; the other is the beads, which are the details of an article.
After clarifying this point of view, we further disassemble the explosive manuscripts.
In the era of fragmented reading, it may only take 1 to 2 seconds for readers to decide whether to open an article. So how to attract readers’attention in the shortest time? The most important thing is the title.
The title should conform to two principles: correspond to the content and conform to the facts. The Title serves the content, is the extraction and biochemistry of the content, so it should correspond with the content. Furthermore, the title should not be exaggerated and divorced from facts or fabricated facts.
Next, let’s look at the headlines of these three articles:
Mercedes-Benz Rights Event: Become a bad person, you will live a better life
How good are the game abilities of Mercedes-Benz women car owners?
Xi’an Mercedes-Benz woman is a cheater carrying money?
The common features of the three titles are as follows:
Female Mercedes-Benz Car Owners in Xi’an
Title Analysis of Four Reading Volumes of 10w+
By analogy with these manuscripts, we can find that their titles are in line with the following two points:
1) Reference to hot spots
Through the title, the reader can get a very intuitive understanding of the main idea and the center of this article.
2) SEO settings, hot events mentioned directly
Through a high degree of summary of the views or articles, it is straightforward and clear.
Above is the title section, then we will disassemble the single contribution in the next section.
Mercedes-Benz Rights Event: Become a bad person, you will live a better life
Through the title, we can get the information that this is a viewpoint manuscript. The author’s point of view is an unusual counter-argument: to be a bad person. Or we can go a step further, the author’s point of view is: to be a bad person.
Why is this point of view good? Or why does this point of view trigger explosions?
In our daily life, we often say: to be friendly, but the title of the article tells us that to be a bad person, it is a kind of view display that breaks the public awareness and reverse thinking, stand firm and have attitude.
Next, let’s look at the structure of the article.——
Introduction: Introduction of Celebrity Quotations
The first part: a brief statement of the incident, telling you what is Benz’s rights protection. The text is simple and clear, and the words of female car owners are quoted many times, which increases the authenticity of the article. Finally, sum up with a sentence that has a lot of memory and can arouse people’s sympathy.
Part Two: Transition and View Paragraphs
Use celebrity sayings to increase credibility, and finally, as in the first part, give another author’s point of view: it’s better to live an aggressive person. On the one hand, it reflects the title, on the other hand, it expresses its own views, on the other hand, it continues the views of the first part.
Part Three: Unique and Coincidental
Such examples are not single, but there are many more. By telling stories and telling common examples around us, we can enhance our sense of resonance: this situation does not happen to cousins or classmates, but you and I are the heroes.
Part IV: Emphasizing the point that we should live aggressively
So how can we survive aggression? The author gives 1 – 2 suggestions. Similarly, it is not a dry suggestion, but a real example, so that knowledge points to the ground, very close to the reader’s life scene, it is easy to be accepted by everyone, this is actually a kind of scene building.
Part V: Putting forward the public’s query on this issue
Use two examples to answer your own answer. Don’t always be a good person, be a person with edges and corners.
Finally: Return to the title + Return to the theme + Repeat the point of view.
This is the framework of an article. It needs to be pointed out that part does not represent a paragraph. Part is the logical distribution. Paragraphs are the break-up of points. In addition, I have to mention that this article uses parallelism.
What is juxtaposition? It is to use multiple cases around a topic. This article is not only about the protection of Mercedes-Benz’s rights, but also lists a lot of parallel cases to maximize the persuasion of the article’s point of view. This article has a strong resonance in both the big and the details. This article is easier to forward and share, and its public number of more than 6,000 “see” people can illustrate this point.
When you’re still chasing animation on Station B, people around you may have started using Station B to teach.
Recently, According to CCTV, nearly 20 million people have studied in Station B in the past year, which is twice the number of college entrance examinations last year. Station B is becoming the first place for young people to learn.
Delta Sina Entertainment Relevant Weibo
Seeing this hotspot not only reminds me of a microblog post from a blogger I was concerned about some time ago.——
A sympathetic microblog
This blogger has less than 20,000 fans, and the interactive data is basically single-digit. This micro-blog has reached tens of thousands of forwards and thousands of comments. Even more surprisingly, the comments below are in agreement.
Comments at the bottom of micro-blog ___________
When on earth began, the “second yuan resort” station B in the eyes of the public turned into a “learning resort”? What did everyone learn in station B? In addition to station B, what other products and functions “clearly the actual function is not like this, but they are”misused”very happy”? Today, we will talk about this matter.
What can I learn from Station B?
In my personal experience, although I am not a secondary enthusiast and do not like watching Fan Fan and various ghost and animal videos, as early as 2017, I have started to learn through Station B.
1. Language Teaching
In order to show that I am really practicing learning in Station B, let me show you my account number of Station B first. At that time, in order to learn Japanese by myself, I found a very high quality Japanese teaching video from Station B, and through the folder marker, basically without spending money, introduced Japanese.
A screenshot of my personal B station account, I really watched a lot of Japanese learning videos ___________.
In addition to Japanese, station B also has a large number of foreign language teaching videos, such as English, Spanish, and many resources are not inferior to the level of paid platform courses.
In addition to finding language introductory videos, you can also find many upmasters in vertical fields (the abbreviation of upload refers to people uploading video and audio files on video websites, forums and FTP sites). For example, upmasters who specialize in teaching you to sing English songs, from pronunciation skills, word descriptions to liaison skills, grammar composition, and cultural popularization, all at one go!
An Up Master who teaches English songs
2. Technical category
Want to learn front-end, compilation, video clips, video post-production, PS, animation, ios/Wechat applet development, Pr, C4D, AE, Ps, and HTML+CSS… Do you know? Classmate, stop B.
Famous Up Master of Science Popularization in Station B
3. Civil Servants/Postgraduate Examination Materials
What if you want to prepare for the civil service exam or postgraduate entrance exam? Go to Station B!
Station B not only contains a large number of learning videos with clear course framework and course content, which can fully meet the self-taught test-preparation crowd; in addition, the video content also includes a large number of test-preparation learning skills, learning daily, how to take notes and other related learning peripheries, so that you can learn knowledge while long experience, less unnecessary detours.
Civil Servants on Station B & amp; Postgraduate Entrance Examination Related Learning Video
If you want to see a documentary, station B is an excellent choice.
CCTV, BBC, Discovery, NHK… Station B has a large number of humanistic and natural documentaries produced by various institutions both at home and abroad, including the previously popular “I Repaired Cultural Relics in the Palace Museum” and “National Treasure” and other films, which can be seen in Station B. In order to broaden the content width, Station B has also cooperated with foreign organizations in depth, introducing hundreds of top international documentaries.
Part of Documentary Cooperative Institutions in Station B and Up-to-shelf Films
In fact, if some valuable documentaries are placed on their own platforms, they usually have few clicks and have a poor playback. But if placed on B station, more users will pay attention to it, which also has a lot to do with the personality and lifestyle of post-95. They love life, like to express themselves and enjoy all the benefits brought by the Internet era. Therefore, it is not difficult to explain why these well-known institutions are stationed.
5. Playing, playing, singing and dancing
Don’t think that Station B only teaches mathematics, physics and chemistry, geography, history and politics, foreign languages and technology. If you are interested in art, such as studying piano, chess, calligraphy and painting, you can always find a course that suits your standard, whether it’s basic, elementary, intermediate or advanced.
Guitar Teaching Video on Station B
In addition to the above mentioned categories, station B also has video content including communication skills, practical finishing skills, cooking skills, personal image management, university open classes, cold-blooded miscellaneous and so on. In short, the learning resources of station B are beyond your imagination, and there is no one you can’t find.
Some time ago, I opened the takeout of the beauty group. Suddenly, I found that for the first time, only 3 yuan was needed for members to get 30 yuan without a threshold red envelope!
So, having been hungry, I decided to buy an American League member, and soon ran out of red envelopes (and then returned to hunger habitually after using them).
As a result, two days ago, I opened the Deluxe Deluxe and the system let me renew my membership for 3 yuan.
Membership Purchase Interface for American Group Takeaway Members
That is to say, in less than 2 months, the US delegation sent me 54 yuan “real gold and silver”, which can be compared with Alipay’s red envelope.
In January 2019, Yi Guan released the Annual Inventory of China’s Local Living Service Market in 2018, which shows that by December 2018, the number of hungry users (plus hungry users) had reached 71.448 million, while the number of American League takeouts was 43.572 million, less than 61% of them were hungry.
It’s not hard to imagine that one of the main purposes of such a big discount offered by members of the American League is to compete with hunger.
However, hungry or have their own members, and the routine is very strong.
Today, let’s compare the hungry with the members of the American Delegation takeout.
Are you hungry? Members and American League members? Which one is the best?
Hungry? Competition with American Takeaway can be said to be very fierce for two reasons.
First of all, for takeaway customers, if they are hungry for lunch, they won’t use Mei Tuan anymore, which means that it’s a competition of “you die, you live” and leave no room for competition.
Secondly, the user penetration of hungry Mohe Group in the first-tier cities has reached its peak. That is to say, the two companies are now competing for stock.
In this process, their respective membership system has played a very important role. Next, let’s look at the differences between hungry members and the members of the American Tuan takeout.
If you are hungry, you will give tokens to your members, called “bonus”. Each month, you will give 20 bonuses. The bonus can be exchanged for no-threshold red envelopes. Generally, it is 1:1, equivalent to 20 yuan red envelopes.
The beauty troupe is very simple. It gives 6 5 yuan no threshold red envelopes every month, totaling 30 yuan.
In terms of price, hungry is 10 yuan per month, while American League is 15 yuan. In this way, all of them are red envelopes that can buy two yuan for one yuan. There is little difference between the two.
But there are still many differences between the two in other details, and I will point out them one by one.
1) Membership threshold
Whether hungry or American League will lower the threshold for new users to buy members, the practice is to buy members for the first time at a discount.
其中饿了么首次开通连续包月仅需 6 元(正常是 10 元)，而美团新用户只需要 3 元即可购买原价 15 元的会员。
Is Left Hungry, Right American Delivery
From this point of view, the threshold for members of the American League is very attractive. But when I looked at it today, I found that the first offer for members of the group suddenly disappeared. (What on earth is the group thinking about?) )
2) Increase the frequency of use
Are you hungry? The American Delivery Club also uses the membership system to make us use the products as much as possible. How do they do it?
First, both members have a mission system.
However, hungry tasks are one of three choices, including daily tasks and mysterious tasks. You can get 3 to 4 rewards for completing daily tasks. Mysterious tasks need to consume one reward to receive, but you can get 6 rewards after completing them.
The mysterious tasks I encounter at present are mainly “to place two orders for 20 yuan” or “to pay more than 40 yuan for a single order” (the latter can also increase the unit price of customers at the same time).
The mission of the company is accidental (good luck will encounter), and within a limited time, it is also the next certain amount of money, quantity of orders can get 5 yuan no threshold red envelope.
Are you hungry, right American take-out
In addition, members of the group can also buy time-limited membership red envelopes. The purchased red envelopes can only be used during the membership period, and the price is actually 2 yuan for 1 yuan, such as 5 yuan for 2 yuan for 5 yuan for no-threshold red envelopes, 50 yuan for 20 yuan for no-threshold red envelopes (under normal circumstances, the more you buy, the cheaper).
Once we buy red envelopes, we will feel that “no need is waste” and thus generate more buying behavior.
3) Membership renewal
In the renewal of membership fees, hungry people take the way of month, season or even year to “tie up users”.
Another advantage of automatic renewal is that many users will forget to cancel the renewal after a month of experience, so they will continue to use it.
Members of the American League can only buy members on a monthly basis and renew their fees when they are due, which is not conducive to retaining users.
However, for some users (not sure whether they are engaged in activities or for those who are about to lose), the delegation will provide a 3 yuan renewal benefit.
Left hungry, automatic renewal, right American delegation 3 yuan renewal
4) Merchant Eggs
In addition to the above benefits, hungry Mohe Members will also give us “merchant eggs” in order to upgrade the amount of merchant red envelopes.
For example, hungry, in most business interfaces, you can upgrade 4-6 yuan threshold-free red envelope from 2 bonuses, and 6-7 yuan threshold-free red envelope from 5 bonuses (so that the upgraded red envelope can only be used by the business in limited time).
Hungry? Upgrading of merchant’s red envelope
For certain businesses, the company can upgrade the threshold-free red envelope of 5 yuan to 6-8 yuan. When I order takeout in the delegation, I sometimes buy from merchants who can upgrade to 8 yuan.
Upgrading Red Pack of Merchants in American League
From the above four points of view, the overall hungry members are relatively refined (worthy of Ali’s flag), while the American Regiment takeout members are relatively simple and less routine. In other words, compared with the hungry and mature membership system, the group is still trying to find out.
How can we save money?
If you are willing to spend time and energy on tasks and order takeouts more frequently, you can try hungry members, because the hungry members’task system is to place more orders and awards.
If the frequency of takeout is relatively low, you can choose the members of the group. Of course, if you have a high frequency and are willing to pay for extra red envelopes, you can also choose members of the American League.
In addition, if you can buy a member for 3 yuan at any time, don’t miss it.
If you just want to know how to save money, you can see here. If you also want to know more about the current market of these member products routine (to become a better operation!), the following hard core dry goods must not be missed.
After 11 years of hard work, 21 films paved the way, and Manway spent three hours in the final battle, handing in an answer to the end of a “superhero era”.
Over the past few days, Avenger Alliance 4: The Battle of the End has been in high demand, sweeping 1.2 billion box office in two days, with pre-sale box office alone exceeding 700 million, and bean flaps scoring as high as 8.9%, throwing a thunderbolt at the domestic film market.
Last year, after the release of Avenger Alliance 3, Manwei was blown up with a thumbs-click to destroy hegemony. Today’s “Confederation 4” carries too many expectations of Manwei Fan, superheroes how to reverse the infinite, how the first generation of heroes ended…
After its premiere at 0:00 on the 24th, many people wept at the end of the film, and there was even news that fans were sent to hospital for first aid because they were too emotional. Because of the extraordinary popularity of watching movies, Compound 4 has advanced from a movie to a social hot spot, or even the end of a generation’s youth.
(Warm Tip: There is no spoiler below)
The Carnival of Manwei Fans in the Final Chapter:
There are 106 articles with 100,000 + in 7 days. Over 3.3 billion people read a single microblog topic.
The Premiere of,
According to incomplete manual statistics, since the March 29 filing date, at least 70 related topics have been on the microblog hot search list, which is worthy of the name of “slaughter killer”. Among them, only # Avengers Alliance 4: The Battle of the End # topic read more than 3.39 billion.
On the day of release (April 24), the “Compound 4” Wechat Index reached 47.43 million, and the micro index also exceeded 7.7 million, which was hung in the recommendation HotWords on the front page.
According to the search function of the new list, more than 16,000 Wechat articles mentioned “duplicate” in the past seven days, 106 of which read 100,000 +.
After eliminating the unrelated hot tweets, we screened out the “Watching TOP10” articles related to the movie:
The Premiere of “Release 4” is like a big exam. Manwei fans have to rush to review the films before the premiere, and many articles have taken the initiative to lay emphasis on them.
“Effort Lorre” published in the article “See it before you see it! 21 Mandarin movies in one sitting, complete time line plot explanation!” He collated tens of thousands of words commentary, video for 37 minutes, covering all the characters and plot lines, said, “Even if you have not seen a Mandarin movie, you can enjoy the same experience as fans in front of the big screen.”
It is understood that the reading volume of this tweet has exceeded 103,000, and the broadcasting volume of B-station video has reached 3.68 million, which can be called “the most comprehensive review of knowledge before examination”.
In contrast, the review of “Yue Zhi Yi 12” is more concise, as relaxed and pleasant as chatting with old friends. It takes only 9 minutes to quickly popularize the plot of 21 films.
What are the new media talking about after the film is released? The answers are varied.
For example, the comic number “Confucius Says” through the comic book encyclopedia, popular science has a brief history of Manwei; the Lehuo account “Tangtang Channel” inventory of the hilarious social media jokes; the movie and television account is a uniform strong Amway + large-scale memory killing…
In recent days, trembler announced the full opening of video rights for one minute, and launched a 1 billion-traffic Vlog support program to encourage ordinary users to publish Vlogs for more than 30 seconds. By the time the new list was released, 790 million broadcasts had been broadcast on related topics in the first issue of the support plan.
To our curiosity, can the tremolo, which is already in the game, tell a story in 60 seconds?
在刚刚过去的Vlog元年，国内各大平台纷纷入局Vlog领域，Vlog被称为下一个风口。 But in many people’s impression, the Vlog video content grows up in 3 – 5 minutes, or even 5 – 10 minutes or more, which focuses on the personality of the characters and the integrity of the story.
For this reason, in this era of mobile Internet where everyone can shoot Vlogs, the threshold to become a Vlogger is not so low. Initial domestic Vlogger Jingyue said in an interview with the new list that not all Vloggers have Vloggers in them, “Vlogger should organize video planning, shooting and editing, one person is a walking drama group”.
“There are really no less than 20 Vloggers who come to me and talk to me about their powerlessness. They feel that the form of Vlog is “unfair” to people who want to start from scratch. Sun Dongshan, known as “the first person in China’s Vlog”, said when he talked about the growth of vegetarians.
Tremolo seems to be trying to rewrite the rules – time limit of 1 minute, shorten the time, lower the threshold. Tremolo also initiates Vlog-related thematic challenges on the site, encouraging everyone to participate in life records, which has resulted in some non-traditional definitions of Vlogger.
Tremolo native Vlogger
In fact, tremolo has been in Vlog for a long time. At the beginning of this year, tremolo has launched many activities related to Vlog. Up to now, its related topics have totaled nearly 20 billion. This kind of video form, which has both personality expression and business potential, is very helpful to continuously improve user stickiness and promote platform vitality.
On platforms with relatively fixed traffic, it is difficult to get new people and money out again. One intuitive figure is that in 2016, the top 3% of YouTube’s creators contributed 99% of the total traffic, compared with about 66% in 2006. (Data source: Masius & lt, Professor, Aufenburg College, Germany; Mathias Bkalrtl & gt;)
Comparatively speaking, as a new flow depression, tremble seems to have a higher tolerance for new people and new play methods. Compared with head Vlogger@Hello_Bamboo,@Jingyue,@Wang Xiaoguang and so on in China, native Vlogger hatched by tremolo ecology is showing different characteristics and styles.
The tremolo user’s “burning gyroscope” rose 3 million powder in 19 days, and in just half a month there were 6 million-level points of praise. The account wins with the ritual and rhythmic clips of the Vlog. The hero seldom shows up, but he can present a story intensively in just 30 seconds.
“Call me Senior” sets the protagonist of Vlog as his 91-year-old grandfather and grandmother, with the theme of their daily life after 70 years of love. The first Vlog was broadcast more than 60 million and received tens of millions of praises in two months.
The core is that different ways of playing make different Vlog styles.
Take Inoue, one of the Vloggers in the head of Weibo platform, for example. Since May 2017, Inoue has released 45 Vlogs. In most cases, his Vlogs are longer than 3 minutes, conveying his attitude through his rich daily life with a slower rhythm. In his talk about Li Xueqin in Daily Talk Park, Stephen, who filmed “Hogwarts North China Campus”, repeatedly emphasized his pursuit of meaning. Indeed, their own lives can be described as wonderful, for them, Vlog is a record, but not only records, but also carries the role of value output.
In the tremolo, the imported Vlog has a different new form.
One obvious difference is that the Vlogger derived from foreign countries, including Inoue, is more self-describing to complete a narrative on the lens, but because of the limitation of the tremble in the length of time, the time is short, and the corresponding high demand for content density, Vlogger appearance is no longer the first choice.
They have to simplify and split the content, or focus on the decomposition and reconstruction of the details of life, or adopt fast editing, which just becomes a great motivation to inspire the creator.
Taking “Burning Gyroscope” as an example, he uses fast-paced editing with music card points to record complete events through interpolation of characters and scenes, which is comparable to a mini-documentary. The formation of this style is closely related to the limitation of tremble duration and the style of early technology flow. This is also a rare category of other platforms.
Since Vlogs are video diaries, the core element is to show the world I see to the outside world without scripts and records. This is another major feature of Vlogs on tremolo for 60 seconds, that is, to start shooting at people around you and complete a short narrative in one minute. From the subject matter, the video of “Call me a senior” is just like this. A breakfast, a dialogue, and similar “record a good life” are more in line with the tone of tremble and ordinary users’daily life.
Call me schoolmate.
In addition, the 3 – 10 minute Vlog has higher requirements for the picture, so professional photographic equipment such as cameras, UAVs, Gopro and so on are the mainstream. In contrast, the one-minute narrative time is shorter, and the threshold of the screen and the shooting equipment is relatively low.
Vlogger “ahua” on tremolo takes mobile phones as the main shooting equipment, dismantles the daily life of College students, and produces a series of Vlog “The Daily Life of Poor College Students”. Some people comment that this is the daily life of College students.
The video received 1.8 million points of praise, and on this basis, Ahua filmed 10 other “poor” videos, such as “poor students wearing” and other derivative videos, bringing him nearly 5 million fans. As he said, “Why can’t ordinary college students’lives be recorded?”
It may also become a common feature of Vlogs 60 seconds after trembling: mobile phones are the most basic camera equipment. When the shooting threshold drops, everyone can be a recorder.